Northern Soul – The Greatest Record Ever Made

Part 4 – Pure gold, and what might be described as Northern Soul’s biggest ever ‘find’, Frank Wilson’s Do I Love You (Indeed I Do) was originally released on Motown’s subsidiary label Soul in 1965. Frank wanted to concentrate on producing, and Motown boss Berry Gordy would certainly have had him do that. The vocal line isn’t quite as strong as you’d expect if Smokey or Marvin had cut the tune. Consequently the vast majority of the 250 demo discs were destroyed.

There may be as many as five in existence, and if the unthinkable happens and you find one, you’re on to a winner. In 2009, a copy sold for 25,742 pounds. That’s 40,000 dollars, Americans.

Not only a rare record, but a great record. And here’s the real zinger – it was the last record ever played at Wigan Casino when it closed in 1981. DJ Russ Winstanley explains what happened when he came to play the traditional set-closing ‘three before eight‘:

I played them, and then I played them again, because people were just handclapping to the beat when the records had finished. I don’t know why, but I then played what has since become recognised as the best and most valuable Northern track ever, Frank Wilson’s ‘Do I Love You’. After that, people just sat down and cried their eyes out.

A heartbreaking goodbye to the famous venue, but a moment in time which adds yet more lustre to the pure gold of the greatest record ever made*.

* Probably.

Russ Winstanley quote taken from Chris Hunt’s article.


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